FedEx reveals digital megatrends for next e-commerce era

retailers megatrends

The new paper highlights the seven most significant digitally relevant megatrends in China – the world’s biggest e-commerce market – and how these are set to have a profound impact on e-commerce trend development across the Asia Pacific region and beyond.

COVID-19 has been a catalyst for e-commerce growth worldwide. While businesses of all sizes want to capitalise on it, leaders in this space are reimagining new frontiers for e-commerce. This white paper examines the drivers behind the current shift in consumer behaviours and attitudes and reveals the trends that businesses should consider while mapping out their long-term e-commerce strategies.

Kawal Preet, president of the Asia Pacific, Middle East and Africa (AMEA) region at FedEx Express says the research shows that the AMEA region will be at the forefront of e-commerce growth for many years to come.

With rising disposable incomes, growing internet penetration, and emerging cross-border e-commerce markets, there is a huge amount of growth yet to be realised here,” he says. “Logistics is the backbone of the e-commerce ecosystem. The simplicity of click to buy must be matched by the speed and convenience of delivery. We continue to build robust networks that offer smart supply chain solutions as well as highly personalised delivery services to help businesses unlock new opportunities as the frontiers of e-commerce advance.”

“Just like consumers aspire to live their best lives through connected, immersive, sharable and engaging digital services, businesses are seeking to stay at least a step ahead of meeting those expectations. Logistics now sits at the intersection of this physical and digital world. This means we have a vital role to play in shaping the future of e-commerce, creating more cross-border options for consumers and SME businesses alike.” Kawal says.

E-commerce is expected to grow at an average of 47 per cent in the next five years globally. The Asian market leads the field at 51 per cent, followed by Europe (42 per cent) and North America (35 per cent). In the Middle East and Africa, the combined e-commerce market value is expected to reach to $73 billion by 2025. However, growth in China, in particular, has eclipsed the rest of Asia, with e-commerce sales in 2020 that reached $1.3 trillion with a projected increase to nearly $2 trillion by 2025. The promising outlook also creates vast opportunities for logistics companies to grow. The global E-Commerce Logistics market is projected to register the highest gains of approximately 6.6 per cent year-on-year during 2021-2028, reaching $118,847 million by 2028.

Salil Chari, senior vice president of Marketing & Customer Experience, Asia Pacific, Middle East & Africa (AMEA) at FedEx Express says the future of e-commerce is here.

“For logistics players, these megatrends provide a clear roadmap on where the industry is headed – and having a digital-first, innovation-led e-commerce ecosystem, which reduces delivery challenges and optimises operational efficiency, is a must,” Salil says. “Already, FedEx has made several strides, forming strategic collaborations with leading e-commerce players and technology companies to modernise its supply chain. But with new technologies like big data, robotics, and AI, more breakthroughs are on the horizon.”

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