Woolworths launches online shopping platform

Woolworths Group says it is continuing to focus on building new and innovative customer experiences with the official launch of its online shopping platform for business consumers, Woolworths at Work.

It notes the online shopping platform allows Australian workplaces to shop online for fresh food, kitchen and cleaning supplies, and other essential products, and has been building up its customer base across a range of sectors since 2020.

“At a time when businesses expect flexibility, reliability, transparency, and control from their suppliers, we’re offering this in the form of a grocery service that has been grown for business,” Jarad Nass, Woolworths at Work General Manager, says.

“We started Woolworths at Work in September 2020 with the fundamentals of an online buying platform focused on business consumers,” he adds.

Jarad says this gave Woolworths the opportunity to test and learn with its current and future customers from a wide range of industries such as early learning centres to disability, legal and professional services, on how it can best build the future of grocery procurement.

Woolworths Group says its Woolworths at Work ranges more than 20,000 products from fresh food to stationary and cleaning products, including more than 5000 Woolworths Own Brand products.

It adds that it serves customers across Australia from small and medium-sized businesses to large enterprises, in sectors including early childhood education, healthcare, charities, and offices.

“We’ve refined and evolved the Woolworths at Work proposition, introduced two-hour delivery windows and a nationwide seven-day service, developed processes to reserve capacity for deliveries on a Monday morning – which we know is a critical day for businesses – and we’ve created a smart Work Hub to help solve some of the challenges we understand businesses are facing every day,” Jarad says.

Woolworths notes the platform is built around a seamless, personalised shopping experience, that enables shoppers to save lists and access previous orders, and supported by nationwide delivery options, including free next-day delivery for orders over $99, and no extra fees for packaging, bulk orders, or handling.

“Via our Work Hub, we’re able to offer businesses real-time spend reports and access to transactional level spend data for deeper analysis, helping organisations make more strategic business decisions,” Jarad says.

“With many businesses facing the ongoing pressures of staff shortages and ongoing COVID disruptions, we know helping customers manage their orders efficiently will provide them with time back to focus on their core business.”

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