Australia, Companies, Logistics, News

Overcoming inaccurate data capture in logistics

Logistics data

MHD speaks to SICK Sensor Intelligence’s John Butera about the importance of obtaining accurate data and how inaccurate data can cause a range of unnecessary problems. 

The precision of data capture can be the difference between profit and loss in the logistics world.

Minor discrepancies in data can lead to significant revenue leakage, especially in a sector as crucial to the Australian economy as logistics. The demand for meticulousness cannot be overstated.

John Butera, Industry Manager Intralogistics at SICK Sensor Intelligence, brings his expertise to the fore, addressing the intricacies of data capture.

John points out that what may seem like a simple oversight, such as sorting systems struggling to identify darker parcels due to their lower reflectivity, can snowball into larger operational challenges.

These range from increased parcel rejection rates to an uptick in customer dissatisfaction2.

Furthermore, volumetric weight determination presents another hurdle. Traditional systems might miscalculate delivery charges, leading to potential revenue shortfalls.

For instance, a light yet bulky package might take up significant space but, if assessed solely by weight, could be under-billed.

Another significant challenge for the logistics industry is the unexpected disruption caused by system downtime.

Recent research elucidates that an overwhelming 82 per cent of businesses have faced the brunt of such unexpected halts, with each episode carrying hefty financial implications3.

But it’s not just about immediate monetary loss. This can affect customer trust, putting long-term business relationships at risk.

SICK’s Sensor Intelligence Solutions provides effective tools to address the challenges of data inaccuracies across operations in the logistics industry.


Utilising an amalgamation of technologies like laser-based, image-based, RFID, and hybrid systems, SICK ensures every parcel, irrespective of its visual attributes, is correctly identified and measured.

John highlights that the SICK Color images, code identification, AI-based image processing all-in-one system are a cut above the rest, promising high efficiency and accuracy.


Detection is SICK’s forte. With products ranging from profiling parcels to single-item verification running at high speed, SICK is the technological leader in the field of identification and volume measurement for sorting systems.


When it comes to volume and dimensioning, SICK’s offerings come to the forefront. They can gauge both regular and irregular shaped parcels with precision, ensuring that the billing corresponds to the real space a package occupies.

Safety and Maintenance:

Safety is woven into the fabric of SICK’s ethos. Their safety solutions range from best-in-class safety sensors, such as laser scanners, light curtains, and safety switches, to safety systems and complete turnkey projects from a single source.

SICK’s smart safety technologies prioritise the safety of workers and assets alike.

But safety isn’t their only strength. With an emphasis on preventive maintenance, SICK’s offerings aim to avert unexpected downtime, ensuring machinery functions at its peak.

John underlines the importance of such measures, noting that they can be pivotal in saving both time and resources.

In this data-centric era, logistics companies stand to reap significant benefits by rectifying data capture inaccuracies. Embracing state-of-the-art solutions like those offered by SICK can bolster operational efficiency, enhance data accuracy, and insulate revenue streams.

With experts like John at the helm, it’s evident that SICK is charting a new course for logistics, ensuring accuracy and profitability walk hand in hand.

For a deep dive into SICK’s pioneering solutions, visit its official website.


  1. (2023). Post & Parcel Industry Trends. Retrieved from
  1. MHD Supply Chain. (2015, February 3). Technology Recovering Lost Revenue for Carrier Companies. MHD Supply Chain. Retrieved from
  1. The Manufacturer. Unplanned Downtime Affecting 82% of Businesses. Available at:
Send this to a friend