Australia, Companies, Logistics, News

Making the right network and freight decisions

White paper on network and freight design.

Prological has released a new whitepaper on network considerations for businesses to maximise network advantage while leveraging the most appropriate set of compromises.

The white paper: ‘Bespoke Network Design: how to make the right network and freight decisions’ discusses core supply chain rules and network design strategies to improve efficiency, decrease carbon footprints, and avoid costly mistakes.

From working with Australia and New Zealand’s largest retailers and logistics companies, the Prological team shares its innovative approach for establishing the correct location for each node within a supply chain network, unique to every business.

“Despite the importance of freight and network design, many companies are unsure of how to approach the decision-making systematically,” says Peter Jones, Managing Director and Founder at Prological Consulting.

“If network design decisions are heavily influenced by sales and property teams, while freight considerations are left in the hands of logistics or warehouse management, a disconnect will lead to an inefficient supply chain ecosystem. We have developed this white paper to help organisations understand network efficiencies and limitations, while also maximising opportunity.”

Network challenges have altered considerably in recent years; however, the primary components of an efficient network remain the same, with carbon reduction the new network characteristic regularly under review.

The factors for network consideration for any one business are:

  1. Customer service promise
  2. Import-distributor or local manufacturer (or both)
  3. Ability to move economic freight and inventory quantities to warehouses from each point of origin (suppliers, port, or manufacturing site)
  4. Simplicity or sophistication of freight options (actionable and sustainable)
  5. Ability to tightly control inventory (or not)
  6. Distribution (to customer) patterns
  7. Fragility of the product
  8. Importance of carbon reduction when considered against other criteria.

The paper also includes a series of maps, detailing the accessible population coverage, within delivery time frames, sustainably, using standard ‘off the shelf’ freight strategies.

To view the white paper in full, visit:

For more information on Prological Consulting, click here.

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