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Online shopping and deliveries set new record

Online shopping and deliveries record

Australia Post’s parcel data1 reveals Aussies facing the cost-of-living crunch have capitalised on the Black Friday and Cyber Monday sales, setting a record in Australian online shopping and parcel deliveries.

It says its parcel sending data from the cyber sales period from November 20 to December 03, shows 5.2 million households made an online purchase – increasing by close to half a million on last year.

Australia Post Executive General Manager, Parcel, Post, and eCommerce Services Gary Starr says delivery teams are well equipped to meet the increased delivery demands.

“Cyber sales are clearly here to stay with more strategic shoppers taking advantage of the extended cyber sales period and stocking up ahead of Christmas,” he adds.

“Customers can be assured that we’ve added more capacity across our workforce, including weekend deliveries, and more freighter capacity to manage the increased volume. We’ve also extended retail trading hours in select locations. We love this time of year and love being a part of delivering joy to people across the country.”

Australians have shown a love for fashion as the most popular purchase category experiencing year-on-year growth of 36 per cent. This was followed by athleisure with year-on-year growth of 22 per cent, footwear at 14 per cent, and sporting and outdoor goods at 11 per cent.

Other key findings from the data include:

  • More than 53.5 million parcels were processed during November, up 1.4 per cent, and representing the biggest November ever recorded for Australia Post.
  • Cyber weekend (24-27 November) was up 4.2 per cent on last year with Cyber Monday receiving 3.5m parcels (highest ever – 5.1 per cent growth on last year).
  • Queensland saw some of the strongest growth in online purchases year-on-year at 7.6 per cent, followed by Western Australia and the ACT, both at 7.5 per cent.

 [1] Australia Post parcel data and analytics for cyber sales period (20 November – 3 December). 

For more information on Australia Post, click here.

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