Körber has announced the appointment of its new chief marketing officer (CMO) and executive vice president software at Körber Supply Chain, the supply chain solutions company.
Lawrence Schwartz brings more than 20 years of experience in creating and executing transformational marketing strategies and will now be Körber Supply Chain’s CMO.
“We’ve all experienced supply chain challenges over the last few years as multiple disruptions have occurred across the globe,” says Lawrence.
“It’s an urgent area for businesses as well. It’s clear that Körber is the right company to confront today’s complexities. With innovative market strategies, not only will we continue to drive business growth but also forge stronger connections with our customers and partners.”
Körber notes Lawrence has a demonstrated history of success in scaling programs from the ground up. His extensive experience spans cutting-edge fields from artificial intelligence (AI) and machine learning, to SaaS, data management and sustainability.
As a leader in growing high-margin B2B businesses, he has proven his ability to increase brand visibility and share of voice, often speaking at industry events and positioning organisations as market leaders.
“We are thrilled to welcome Lawrence to Körber,” says Sean Elliott, CTO, and acting CEO Software of Körber Business Area Supply Chain.
“His vast experience and proven ability to inspire progress align seamlessly with our commitment to innovation across the supply chain. Lawrence’s guidance will be pivotal in enhancing our brand presence and further solidifying our position as an industry leader.”
As CMO at Körber, Lawrence brings his results-driven approach to drive strategic marketing initiatives. He has a passion for uncovering new methods to create engaging customer journeys, increase brand awareness, optimise marketing return on investment, and foster successful teams.
His experience leading marketing organisations includes companies such as Aspen Technology (NASDAQ: AZPN), SoftwareONE, and Attunity (NASDAQ: ATTU, now part of Qlik).
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