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Fluent Cargo announces global team expansion

Fluent Cargo’s approach to central routing provides customers with an easy, carrier agnostic solution regardless of mode. Image: Fluent Cargo.

Fluent Cargo, a fast-growing and cutting-edge cargo routing solutions provider, is thrilled to announce its revamped executive team, poised to drive the company’s commitment to excellence and growth in logistics routing software.

Cargo transportation continues to be a huge challenge for customers, shippers, and logistics service providers. Non-central schedules, limited collaboration and huge variations of systems and formats means there are multiple sources of truth.  Planning a shipment has never been more complex, difficult, and error prone.

Fluent Cargo’s approach to central routing provides customers with an easy, carrier agnostic solution regardless of mode, service, or origin to destination pair. Planning a shipment from city to city, airport to airport, or seaport to seaport now takes seconds.

Furthermore, the team is tackling two critical issues, supply chain disruption and sustainability.

New leadership, one vision

Fluent Cargo has recently brought on Archival Garcia as the Chief Executive Officer to lead its expansion efforts.

Archival previously served as the VP & GM, ANZ & SEA for project44 and has also held leadership roles at Microlistics (a WiseTech Global Company) and Manhattan Associates.

“Disruptions to global transportation has driven the need for more agile and intelligent tools,” says Archival.

“The Panama Canal incident during the pandemic and the current situation over the Red Sea route has provided us with key gaps in the market for transportation planning.

“As we expand our offerings, it’s important to have executive advisors, like Jerome and Christophe, that deeply understand the intricacies of the global transportation market.”

Fluent Cargo has recently brought on Archival Garcia as the Chief Executive Officer to lead its expansion efforts. Image: Fluent Cargo.
Fluent Cargo has recently brought on Archival Garcia as the Chief Executive Officer to lead its expansion efforts. Image: Fluent Cargo

Archival refers to the addition of Jerome Lorrain as Executive Chairman and Christophe Cachat as Strategic Advisor.

Jerome has more than 25 years of supply chain, logistics and transportation industry experience across the globe in senior positions for companies including CEVA, Kuehne+Nagel and Wallenborn while Christophe is a well-known and well-respected, technical guru with senior leadership experience at Kuehne+Nagel and CEVA.

“To date, there are a small number of decisions made due to emissions, however, as Scope 3 regulations tighten and carbon emissions across the globe is enforced by governments, the criteria for shipping will be cost, speed and emissions,” says Jerome.

“The way we deal with data right now is a differentiator and data is going to be central in logistics planning and execution,” adds Christophe.

“More importantly, we want our customers to have easy access to data, to help them make smart and informed decisions. I’m looking forward to bringing our vision to fruition with Arch and Jerome over the coming months.”

In the coming weeks, Fluent Cargo plans to release key planning and routing solutions to the market to quickly expand its market offerings.

For more information on Fluent Cargo, click here.

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