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Transforming fleet management through innovation and sustainability

David Brown, Associate Vice President, APAC, Geotab | Image: Geotab

In this op-ed for MHD,  Geotab’s Associate Vice President APAC, David Brown, talks about how telematics solutions can help with the fleet sustainability strategy and the urgent need to enable a market shift to zero-emission transportation.

The automotive sector is a major contributor to global greenhouse gas emissions. In Australia, the transport sector is the third largest source of greenhouse gas emissions, contributing to 21 per cent of national emissions in 2023. Since 2005, these emissions have risen by 19% and are projected to become the largest by 2030.

The Australian government aims to reduce greenhouse gas emissions to 43 per cent below 2005 levels by 2030 and achieve net zero emissions by 2050. Companies have a unique opportunity to measure their impact and take responsibility. Innovation and sustainability are crucial to improving operations and reducing emissions in the transport industry.

The path to Fleet sustainability

If you ask people what “sustainability” means to them, you are likely to get different answers as it’s subjective. But Fleet sustainability is more focused and relevant to the automotive industry aimed at reducing the environmental, social, and economic impact of fleet vehicles.

A successful sustainability initiative incorporates these key elements: Technology and innovation; laws, public policy, and governance; and economic and financial incentives. Companies want to become more sustainable, but how and where do you start? The answer is Telematics.

Leveraging connected vehicle technology not only supports new road safety and sustainability legislation but also reduces emissions with data-driven insights. Data insights from telematics solutions can help with the fleet sustainability strategy and mitigate costs while increasing efficiency.

Companies can use data insights to optimise routing for a wide variety of delivery and service vehicles, prepare fuel management reporting to reduce idling and improve fuel efficiency for all vehicle types, and efficiently use and determine the right-size vehicles, ensuring the right vehicle for the job.

Advancing sustainable transportation

While it is important to revisit and consider the sustainable fleet strategy, reducing vehicle emissions is equally crucial. The urgent need for climate action has put the onus on governments globally to integrate policies and regulations to enable a market shift to zero-emission transportation. Electrification is on the rise.

Recently, there has been a large push to transition fleets to electric vehicles. With the growing number of electric vehicles (EV) in the market, there has never been a better time to begin the process of fleet electrification to improve the bottom line.

Before you can start adding EVs, it is important to understand the vehicle’s daily route, operating cost, and vehicle dwell time. Using telematics will provide access to the fleet’s driving data points and help determine where it makes sense to electrify. It provides vehicle recommendations based on the models available in your region, as well as the projected cost savings and avoided CO2 emissions.

The time to act is now, as sustainability becomes a significant concern for both governments and corporations. By integrating advanced analytics with telematics expertise, companies can develop sustainable transportation solutions and enhance fleet management. Collectively, this will help the industry demonstrate the profound impact that innovative technology can have on the transportation system today and create safer systems worldwide.

By David Brown, Associate Vice President, APAC, Geotab

To read more about Geotab – click here

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