Australians are on the hunt for bargains, as the nation’s passion for online shopping continues to grow. Australia Post released its latest quarterly Inside Australian Online Shopping Report, with FY25 first quarter results showing:
- In August, an additional 190,000 households participated in AfterPay sales compared to last year.
- Online purchases increased 2 per cent year-on-year (YoY).
- 5.8 million Aussie households made an online purchase on average every month in the quarter.
- Fashion and Apparel saw the largest growth in the quarter, up 16.7 per cent YoY.
- Australia Post has added two additional freighters to its fleet, providing critical capacity and flexibility as Australia prepares for an eCommerce boom in the lead-up to Christmas.
Across the country, Tasmania recorded the highest growth YoY for online purchases, growing 10.3 per cent, followed by the Northern Territory with 9.9 per cent and Queensland with 4.5 per cent.
Sales events continue to be popular with consumers with an additional 190,000 households participating in the August AfterPay sales, compared to last year. With the largest sales events of the year almost here, the report predicts Major and Discount Stores will see the biggest jump in sales across the Cyber sales period (up 142 per cent) when compared to normal trading days in the year. This is closely followed by Athleisure (an expected 138 per cent increase), Fashion Accessories (a 133 per cent increase), Sporting & Outdoor (a 130% uplift) and Women’s Fashion (up 120 per cent).
“Consumers are adapting by hunting for the best deals and making more strategic purchases. The Cyber sales provide Aussies with a great opportunity to drive their dollar further which is why we expect the upcoming sales events to be incredibly strong,” says Gary Starr, Australia Post Executive General Manager of Parcel, Post and eCommerce Services.
The report coincides with Australia Post adding two new A321 freighters to its fleet, providing critical capacity and flexibility as Australia prepares for an eCommerce boom in the lead up to Christmas.
Ahead of the year’s busiest shopping season, Australia Post is reminding shoppers they can prepare for delivery success by downloading the AusPost app. Offering greater control and visibility of Australia Post deliveries matched to a MyPost Account, the AusPost app is the best place to get trusted, accurate and legitimate notifications that protect customer security.
Australia Post has also announced last sending dates ahead of Christmas. For sending to and from most destinations within Australia via Parcel Post, parcels should be sent by Friday 20 December, or if sending via Express Post by Monday 23 December. People sending to or from Western Australia and Northern Territory should allow a few extra days.
To learn more about these trends and access data and insights about shoppers, visit Australia Post Quarterly Online Shopping Report.
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