Addverb Australia has had a transformative year, marked by expanding maintenance capabilities, growing industry presence, and advancing automation solutions.
As the end of 2024 approaches, it is an opportune time to reflect on the milestones and successes achieved by Addverb Australia over the past year. From enhancing maintenance capabilities to expanding its presence across various industries and cities, the company’s efforts have transformed the logistics landscape for its clients. Looking ahead to 2025, Addverb Australia is poised to make even greater strides by entering new markets, industries, and collaborations.
“2024 has been a remarkable year for Addverb Australia. We’ve not only strengthened our operational capabilities but also expanded our footprint across key cities, ensuring that we’re right there with our clients when they need us,” says Atit Bhatt, Director, Addverb Australia.
“Our commitment to providing robust maintenance services and flexible automation solutions is setting a new standard in the industry.”
Building maintenance competence
In a fast-evolving market where operational efficiency is critical, the importance of robust maintenance services cannot be overstated. This year, Addverb Australia developed a dedicated maintenance team that ensures prompt and competent service. Businesses increasingly demand local service centres before committing to automation, and Addverb has addressed this need with full-fledged maintenance capabilities in key cities across Australia, including Melbourne, Brisbane, and Sydney.
These maintenance solutions encompass preventive and breakdown maintenance, on-site support, and 24/7 help desk services. Covering WMS/WES systems, mobile robotics, and both mechanical and electrical troubleshooting, Addverb’s support has become a key differentiator. This capability has particularly resonated with high-demand industries reliant on efficient, seamless operations, providing clients with minimal downtime and disruption.
Expanding industry presence
In 2024, Addverb Australia broadened its reach across various industries, showcasing the versatility of its solutions. Notably, the company made an impact in retail and logistics by providing automation solutions to leading brands, which included:
Myer, who adopted Addverb’s advanced sortation solutions to enhance logistics efficiency, ensuring timely delivery for outlets and e-commerce orders to meet fast-paced retail demands.
Maersk, logistics specialist, integrated Addverb’s automation solutions to enhance warehouse efficiency. By combining fixed and flexible automation, Maersk streamlined processes, increased operational agility, and managed workflows for brands like Adidas. These solutions addressed high-complexity inventory needs and large-scale throughput demands, demonstrating Addverb’s adaptability in meeting diverse client requirements.
“By collaborating with industry giants like Myer and Maersk, we’ve demonstrated the versatility of our solutions across retail and logistics,” says Atit.
“It’s rewarding to see how Addverb’s automation systems have helped these businesses enhance their efficiency, reduce downtime, and meet growing demands in a fast-paced environment.”
Flexible software solutions
A critical component of Addverb Australia’s success in 2024 has been the flexibility of its software, which integrates seamlessly with competitor robots. Businesses in an increasingly competitive market require solutions that work across various hardware systems. Addverb’s software-enabled solutions transcended hardware limitations, allowing businesses to optimise operations without complete system overhauls.
Balancing fixed and flexible automation
One standout achievement in 2024 was finding the optimal balance between fixed and flexible automation systems. Recognising that Australian businesses often operate on short-term warehouse leases, Addverb prioritised flexible automation solutions that allow scalability and adaptability without requiring permanent infrastructure investments.
For example, Addverb’s solution for Myer addressed global challenges like SKU complexity and return handling by offering a flexible approach that managed large, ever-changing inventories while keeping costs manageable.
Growing geographical footprint
Geographical expansion was a focus for Addverb Australia in 2024. Initially operating predominantly in Melbourne, the company established a presence in Brisbane and Sydney, enabling quicker, more accessible client services and reinforcing its commitment to customer support.
Understanding the unique Australian Market
As Addverb deepened its experience in the Australian market, it gained valuable insights into local business environments. Shorter warehouse lease periods drove demand for flexible automation, which the company addressed by providing adaptable systems that met clients’ evolving needs.
Looking ahead: plans for 2025
In 2025, Addverb aims to develop automation solutions for the cold storage industry, particularly in meat and poultry, where harsh environmental conditions pose unique challenges. Addverb is advancing its Multi Pro product for pallet storage ASRS and automated conveyor systems, designed to operate efficiently in low-temperature environments as cold as -18°C. These solutions will enable businesses to manage cold chain logistics more effectively, a critical need in food and pharmaceutical sectors.
Strengthening business collaborations
Addverb plans to build on the flexibility of its software and robots by fostering collaborations with other hardware providers and systems integrators. These partnerships aim to deliver solutions that cater to diverse client needs by leveraging multiple technologies.
Entering the New Zealand market
In 2025, Addverb will expand into New Zealand, bringing its expertise to a new region and offering innovative automation solutions tailored to the specific needs of local businesses.
“As we look to 2025, our focus will be on expanding into new industries like cold storage, where automation is critical in managing the complexities of low-temperature environments. We’re also excited about entering the New Zealand market, bringing our innovative solutions to a new region and continuing to push the boundaries of automation,” Atit says.
Addverb Australia has made gains in expanding its capabilities, geographic presence, and industry reach. As the company moves into 2025, its focus on entering new industries, building partnerships, and exploring new markets will help continue its growth trajectory. Addverb remains committed to delivering flexible, innovative automation solutions that meet the evolving needs of its clients, setting the stage for another year of progress and success.
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