Addverb revolutionises 3PL automation with robotics, AI, and scalable solutions, enhancing efficiency, accuracy, and supply chain adaptability.
With supply chains evolving at a fast pace, 3PL providers must strike the perfect balance between efficiency, adaptability, and cost-effectiveness to stay ahead. The exponential growth of e-commerce, fluctuating demand patterns, and increasing consumer expectations have made traditional warehousing and fulfilment models inadequate. Automation has emerged as a pivotal solution, revolutionising supply chain operations and setting new industry benchmarks. At the forefront of this transformation is Addverb, a specialist in robotics and automation, driving advancements in the 3PL sector.
Ranmeet Singh, General Manager of Addverb Australia, underscores the critical importance of automation in addressing industry challenges.
“The 3PL sector is undergoing a seismic shift, and the need for real-time visibility means automation is no longer a luxury, it’s a necessity,” he says.
Addverb’s intelligent automation solutions equip 3PL providers with the agility and precision required to navigate these complexities while ensuring long-term operational resilience.
Delivering smarter supply chains
An example of Addverb’s impact is its collaboration with DHL Supply Chain. With a labour-intensive sortation process required to work almost 24/7, consistent labour shortages, high turnover rates, and the need to develop new technologies, DHL needed to find a solution quickly. Addverb delivered robotic sorting automation solutions to DHL within a span of five months. The solution went live three months later, showcasing Addverb’s in-house manufacturing and integration capabilities.
The results were remarkable: a more than 300 per cent increase in throughput efficiency and accuracy, with the system achieving a throughput of 1,000 sorts per hour and a 99.99 per cent order fulfilment accuracy. The deployment of advanced sortation technology reduced reliance on manual labour, streamlined processes, and enhanced operational visibility, positioning DHL to manage higher order volumes without compromising on service quality.
Reaffirming Addverb’s expertise in customising automation for diverse operational needs, the company leverages robotics, AI-driven analytics, and real-time data visibility to empower 3PL providers with efficiency and scalability.
Beyond DHL, Addverb has played a pivotal role in transforming Maersk’s logistics operations. As one of the largest integrated logistics providers, Maersk required an advanced automation system to optimise its warehouse operations while maintaining flexibility to handle dynamic supply chain demands. Addverb delivered a multi-faceted automation solution that integrated fixed and flexible automation technologies.
By deploying Automated Storage and Retrieval Systems (ASRS), mobile robots, sorting robots, and innovative picking technologies, Addverb transformed a 330,000-square-foot facility into an efficient logistics hub. The facility has achieved high-density, multi-deep storage and retrieval of pallet loads with 16,500 pallet positions and dispatches 100,000 pieces per day. The deployment of robotic solutions enabled Maersk to adapt seamlessly to fluctuating demand patterns, ensuring uninterrupted supply chain operations.
Addverb’s proprietary Warehouse Execution System provided Maersk with real-time inventory tracking and intelligent task allocation, minimising bottlenecks and improving order fulfilment accuracy. These advancements underscore Addverb’s ability to customise automation solutions to the unique challenges of 3PL providers, regardless of scale or complexity.
The competitive edge in automation
What distinguishes Addverb in the 3PL automation landscape is its holistic approach to warehouse optimisation. Unlike traditional automation providers that focus on isolated technologies, Addverb integrates robotics, artificial intelligence, and data analytics to create seamless, end-to-end solutions.
Additionally, Addverb’s in-house manufacturing capabilities and research and development ecosystem facilitates rapid innovation and customisation.
“We don’t just provide technology; we engineer solutions tailored to our partners’ specific needs,” Atit says.
This agility enables Addverb to cater to diverse 3PL models, whether centralised fulfilment centres, micro-fulfilment hubs, or hybrid distribution networks.
Another key differentiator is Addverb’s commitment to modular and scalable automation. Unlike legacy systems that require overhauls to accommodate growth, Addverb’s solutions are designed for seamless expansion. This modularity ensures that 3PL providers can adapt to market shifts and business growth without major disruptions or capital investments.
The road ahead for 3PL automation
As e-commerce growth continues to surge and consumer expectations for faster deliveries intensify, the demand for intelligent automation in 3PL will only escalate. Robotics, AI-driven analytics, and real-time data visibility will be fundamental in shaping the next generation of supply chain ecosystems. The increasing adoption of technologies such as machine learning, predictive analytics, and digital twins will further enhance automation’s impact, enabling predictive maintenance, demand forecasting, and optimised resource allocation.
Sustainability will also be a crucial consideration. As supply chains strive to reduce their carbon footprint, automation will play a key role in minimising waste, optimising energy consumption, and improving last-mile delivery efficiency. Addverb’s automation solutions are designed with sustainability in mind, integrating energy-efficient robotics and intelligent workflows that reduce resource wastage and operational redundancies.
Furthermore, the integration of collaborative robotics (cobots) can redefine human-robot interaction within warehouses. Unlike traditional industrial robots that operate in isolation, cobots are designed to work alongside human operators, enhancing productivity while ensuring safety. Addverb’s investment in human-centric automation ensures that its solutions complement human expertise rather than replace it, fostering an efficient and adaptive workforce.
With its expertise and commitment to innovation, Addverb is poised to remain a driving force in the automation revolution. By empowering 3PL providers with intelligent, scalable, and future-ready solutions, Addverb is not just transforming warehouses – it is redefining the logistics industry itself.
As the industry navigates the complexities of modern supply chain management, automation is increasingly recognised as a key factor in achieving efficiency and resilience. Addverb is playing a role in supporting this transformation. ν