Fluent Cargo, a fast-growing and cutting-edge routing solutions ocean and air freight rate solutions provider, has announced its partnership with Xeneta to help more customers leverage market intelligence for improved shipping decisions.
In today’s global transport environment, the need for agile and intelligent tools has never been greater. By working together, Xeneta and Fluent Cargo will enable users to access comprehensive market intelligence alongside routing capabilities, empowering them to make smarter, more efficient decisions in an increasingly complex market.
As Xeneta’s inaugural partner in the Australia/New Zealand region, Fluent Cargo will help introduce Xeneta’s best-in-class market data to a broader audience, including companies that might not have pursued a direct subscription. This partnership comes at a crucial time when the freight industry faces widespread uncertainty about market stabilization after four years of volatility.
Established in 2021, Fluent Cargo has quickly made a name for itself with its revolutionary platform for freight routing and planning. The Fluent Cargo platform allows shippers to input an airport, seaport, city, or country and instantly view a variety of route options and carriers. Xeneta’s freight rate benchmarking and market analytics platform provides the world’s largest dataset of real-time and on-demand ocean and air freight rates.
The collaboration addresses a pressing industry need for greater clarity in long-term planning, particularly crucial for minimising the impact of unpredictable market movements. Through this partnership, businesses in the region will gain access to trustworthy, market-accepted datasets that support innovative procurement strategies and pave the way for transformative tools such as derivatives.
Customers will benefit from a comprehensive view of their shipping operations, combining competitive rate benchmarking and analytics with actionable visibility for more efficient planning and execution of their freight strategies.
George Thomas, Chief Revenue Officer at Xeneta, said: “The freight industry is evolving rapidly, and traditional procurement strategies no longer align with today’s dynamic market conditions. By partnering with Fluent Cargo, we’re significantly enhancing our brand awareness and introducing our best-in-class market data to a broader audience, empowering more businesses to make smarter, market-informed decisions. We see this partnership opening doors for innovative solutions like indexing and paving the way for transformative tools that will continue to gain traction across the industry.”
Archival Garcia, Fluent Cargo CEO said: “This partnership with Xeneta marks another exciting step forward in our mission to simplify cargo transportation for shippers and logistics service providers worldwide. The Xeneta partnership provides us with valuable market pricing information that combined with our schedules and routing, will quickly provide our user base with the best option available based on speed, cost and emissions. This collaboration will help our vision to provide our customers with valuable information for all things cargo to allow them to plan and manage shipments more efficiently.”
