Infios recently rebranded from Körber Supply Chain Software to better reflect its growing supply chain execution portfolio. MHD sat down with Tim Moylan, Chief Growth Officer at Infios, to find out what the expanding company has planned for Australian supply chains.
The name on the business card might be new, but the commitment to Australian supply chains is stronger than ever. Australia native Moylan, now living in the United Kingdom, was recently back on home soil with a clear message: Infios is ramping up its success in Australia, and the timing couldn’t be better.
“Our commitment to put more boots on the ground and expand more here is really important,” explains Moylan. “We’re actively growing our Australian team under real leadership with decades of supply chain experience, which demonstrates our dedication to this region.”
The name Infios, inspired by the concept of infinity, represents the vast, interconnected global marketplace and the limitless opportunities to help businesses create their future. By integrating order management, warehousing and fulfillment and transportation management, Infios provides the tools needed to navigate complex supply chains.
The Australian opportunity
With decades of collaboration and partnerships with local businesses, Infios now sees a market primed for next steps in supply chain transformation.
“With the customers I’m meeting, I think there’s a ton of opportunity, because a lot of them feel like they’re on that digital transformation journey, and they’re very open to wanting to leverage a bigger footprint of what we have to offer,” says Moylan.
It’s this insight that has shaped the company’s Australian strategy – a delicate balance between bringing international expertise while maintaining the personal touch that local businesses expect.
“When you’re operating in this market, you’re competing against local providers, so we have to demonstrate that we are deeply committed to this region. At the same time, we bring the advantages that a larger global company can offer,” Moylan explains. “There’s significant value we can deliver through our worldwide presence and experience, but we also recognise the need for that commitment to the local market and responding to specific regional requirements, to which we are 100 per cent dedicated.”
A multidimensional offering
While Infios might be best known locally for its AMR (Autonomous Mobile Robots) and voice solutions – currently used by about 70 per cent of its Australian customer base – Moylan is quick to point out that the company’s local portfolio runs much deeper.
“We already have a solid foundation across our portfolio. We have Transportation Management (TMS) customers here from the MercuryGate side of the business. We also have Warehouse Management (WMS) customers, so we’ve established a nice footprint across solutions,” he says with enthusiasm.
“I think we’ll see further expansion in the adoption of our other products. Success breeds success in a market like this, and word travels quickly among business leaders here.”
Same problems, different hemisphere
Ask Moylan about what makes Australian supply chains unique, and the answer is simple, but based in reality.
“The truth is that most of the challenges are similar globally,” he says with conviction. “You’re dealing with spread out operations, consistent challenges around efficiency, and the same labour challenges we see elsewhere.”
There is, however, one distinct factor that shapes the local market – Australia’s famous geographic isolation.
“I think the main difference is that Australian businesses are a bit more bound to their location because they’re geographically distant from the rest of the world. This means there’s less global interaction and more focus within their region.”
The automation tipping point
Moylan believes the financial pressures building across Australia’s supply chain sector will inevitably push more businesses toward technological solutions.
“I think many businesses here are eager to embrace automation because they’re facing increasing cost pressures. As operational costs rise, their margins are becoming compressed and more challenging to maintain, which will inevitably drive them toward greater automation adoption,” he says.
Yet Moylan is refreshingly candid about the hurdles involved.
“I believe they genuinely want to make this transition, but it represents a significant culture shift that takes time.”
It’s in this space – helping companies navigate not just the technical, but also the cultural aspects of automation – where Infios has an edge.
“The advantage we bring is that we’ve guided numerous companies through this transformation journey. We can partner with and help Australian businesses in ways that perhaps a local provider can’t, simply because we’ve been through this process many times with different organisations across various markets.”
Global knowledge, local action
As the conversation wraps up, Moylan crystallises the Infios promise to the Australian market with characteristic clarity.
“This is exactly the value proposition we offer – combining that global expertise and experience with committed local support. It’s about bringing proven approaches that we know work while adapting them to the specific needs of the Australian market.”
With new signage up, an expanded team hitting the ground and a wealth of international experience to draw upon, Infios seems determined to become a very familiar name in Australian warehouses and distribution centres.. The rebrand might be fresh, but their commitment to lifting Australian supply chains is anything but superficial.
For more information about Infios, click here.