Adiona Tech helps Australian companies achieve operational gains through adaptable route optimisation.
In a logistics landscape defined by constant change and rising customer expectations, route optimisation has shifted from a niche efficiency tool to a business-critical capability.
For Australian optimisation specialist Adiona Tech, this shift has created opportunities to work with a growing range of fleet operators looking to reduce overheads, enhance delivery performance, and strengthen service models.
Founded and based in Sydney, Adiona provides AI-powered route optimisation tools designed for medium to large enterprises. Its modular platform allows customers to integrate algorithmic routing solutions into existing systems with minimal disruption, offering a clear alternative to end-to-end platforms that require full data migration and reconfiguration.
“The companies we work with aren’t looking to reinvent their operations overnight,” explains Richard Savoie, CEO and Co-Founder of Adiona Tech. “What they need is the ability to solve specific, high-priority efficiency challenges – without having to overhaul their entire IT infrastructure.”
Adiona’s approach is based on flexibility. By embedding customisable APIs at targeted points within a company’s digital ecosystem, its optimisation tools can support both day-to-day routing and long-term network planning. This layered methodology has proven attractive to organisations navigating complex distribution models or legacy systems.
Speed to value
Among Adiona’s recent clients is national courier service StarTrack Courier, which engaged the company in 2024 following a global search for suitable routing technology. According to Richard, the choice ultimately came down to Adiona’s blend of engine power, ease of use, and implementation speed.
“Large enterprises like StarTrack Courier are often juggling multiple tech deployments at once, so the ability to go live quickly – without major business disruption – is critical,” he says.
Adiona’s system enabled StarTrack Courier to rapidly optimise runs across selected parts of its delivery network, leading to improvements in on-time performance, route efficiency, and customer visibility. The technology also provided transparency for service teams, allowing for faster responses to emerging delivery issues and more accurate data for strategic decisions.
Richard says these early gains helped StarTrack Courier retain key customers and win new business through more competitive and reliable delivery tenders.
“What our platform offered was not just routing performance, but clarity – clarity around resource use, emissions profiles, and delivery promises,” he says. “That’s what clients want when they’re looking to scale reliably.”
Encouraged by early results, StarTrack Courier has since begun expanding Adiona’s footprint across the broader Australia Post organisation, exploring additional ways to leverage the platform in both metropolitan and regional settings.
Supporting transformation
Another success story is Adiona’s work with Coca-Cola Europacific Partners (CCEP), where its routing tools were deployed as part of a broader transformation of the company’s bulk water division, Neverfail.
The engagement, which began in 2023, followed a period of operational change within the business. Neverfail required a solution that could improve delivery efficiency and service levels while supporting internal teams through a shifting business environment.
By integrating Adiona’s platform, Neverfail was able to manage its delivery network, reduce unnecessary vehicle use, and improve route consistency – all without forcing a reset of existing systems or processes. Richard credits this with helping to increase driver satisfaction and improve overall customer service scores across the division.
“Neverfail’s transformation wasn’t just about logistics,” he says. “It was about rebuilding confidence – internally and externally. Our tools played a part in that by making performance more measurable and predictable.”
Adiona’s local presence also played a key role in the engagement. With the development team based in Australia, the company was able to offer direct, on-demand support in local time zones – something Richard says continues to differentiate Adiona from offshore optimisation providers.
Designed for Australian conditions
While route optimisation technology has been available globally for some time, Richard says the Australian market has unique characteristics that require a more tailored approach.
“Australia presents some very specific challenges – remote delivery locations, complex urban networks, and diverse vehicle requirements,” he says. “Our platform has been designed from the ground up to handle those variables.”
That includes native support for electric vehicle (EV) routing – a feature Adiona was first to bring to market in Australia. The platform can route EVs based on payload weight, charge status, and recharge locations, enabling customers to plan future fleet expansions with confidence.
Sustainability is another area where the technology provides value. The platform automatically calculates emissions data at a granular level – including per parcel – giving companies better oversight of their environmental impact and helping them meet reporting requirements.
“Efficiency and sustainability aren’t competing goals,” Richard notes. “They’re two sides of the same coin – and our clients are realising that with the right tools, they can achieve both.”
Simple to start, scalable by design
Ease of implementation is a recurring theme in Adiona’s case studies. In contrast to other platforms that require multi-week training sessions and extended onboarding, Adiona’s tools can typically be deployed with just an hour of initial training, supplemented by AI-powered help agents and local support.
Enterprise integrations – including those with SAP environments – have been completed in as little as four weeks, allowing businesses to begin capturing ROI far sooner than with traditional optimisation rollouts.
Richard says the key is delivering value at the point of need.
“Companies don’t want another massive software project,” he says. “They want impact where it matters – whether that’s at the dispatch desk, in the analytics suite, or in their fleet planning tools.”
Long-term opportunity
Looking ahead, Adiona sees growth potential as more Australian businesses progress through their digital transformation journeys. Richard notes that many enterprises are still consolidating data infrastructure – a necessary precursor to advanced optimisation – and that Adiona is well-positioned to support them when the time is right.
“We often start conversations with companies who aren’t quite ready for us yet,” he says. “That’s fine. We build the relationship early and stay connected – through industry events, networks, and just being present.” ν