Swisslog’s SynQ software unifies warehouse systems for smarter, scalable, and data-driven warehouse automation.
Swisslog has developed a unified software platform, SynQ, to help warehouses manage growing operational complexity, labour shortages, and rising throughput demands.
Short for Synchronisation and Intelligence Quotient, SynQ combines warehouse management, control, and material flow capabilities in a single system. The modular platform integrates with ERP and e-commerce systems, providing end-to-end coordination and visibility across automated and manual processes.
Designed to improve transparency and support faster decision-making, SynQ is aimed at operators seeking a more adaptable and data-driven approach to warehouse optimisation.
“SynQ is best-in-class end-to-end software designed for everything within the four walls of a warehouse,” explains Dan Ulmamei, Managing Director at Swisslog Australia and New Zealand.
Bridging operations with intelligence
SynQ sets itself apart from traditional warehouse software by delivering intelligence across the entire operational stack – from business systems through to the physical movement of goods. It acts as the nerve centre of the warehouse, managing inventory, controlling automation, and providing the insights needed to run facilities more efficiently.
“At its core, SynQ doesn’t just manage warehouse operations; it synchronises them,” Dan says.
Its built-in visualisation and monitoring capabilities provide live oversight of warehouse processes through a SCADA-style interface, allowing operators to not only observe performance but also directly intervene in real-time.
“You can ‘click’N’run’ directly from the 3D visualisation,” Dan explains. “An operator can access any pallet within the automated warehouse and make changes directly – like sending it to a reject station if something doesn’t look right. That kind of responsiveness is invaluable.”
Tailored software for tailored operations
One of the software’s greatest strengths is its configurability. SynQ isn’t a one-size-fits-all solution. Instead, it is deployed and customised based on each client’s unique processes and operational goals.
“Our role is to understand and tailor a system to the customer’s needs,” says Dan.
The software suite includes industry-specific modules developed from Swisslog’s decades of experience in automation, covering everything from item picking and replenishment to returns and labour management. With over 500 software experts globally contributing to development, and more than 100 years of warehouse innovation behind it, Swisslog ensures SynQ remains responsive to evolving industry demands.
“Nothing works without software today,” Dan says. “You have to operate within it – and with SynQ, we’re helping warehouses do that more intelligently.”
Seamless scalability for the modern warehouse
In today’s market, automation is no longer optional; it’s a competitive imperative. But for many businesses, deploying automation across existing operations can be daunting. This is where SynQ delivers critical value: it provides a unified platform that scales with the business.
Whether supporting high-volume retail fulfilment or complex multi-client 3PL operations, SynQ can coordinate automation assets such as ASRS (Automated Storage and Retrieval Systems), AMRs (Autonomous Mobile Robots), conveyors, and shuttles – all while interfacing with business intelligence tools for performance tracking and continuous improvement.
“SynQ aligns warehouse hardware with business processes,” says Dan.
The software’s modularity means it can be expanded in phases as operational needs evolve. Many Swisslog customers, Dan notes, begin with foundational capabilities and grow their SynQ installation over time.
Proven results for local and global brands
Swisslog has deployed SynQ across a broad range of industries, from retail and FMCG to pharmaceuticals and 3PL. Locally, brands such as Linfox, Coca-Cola, and Jaycar have already adopted the platform, gaining enhanced visibility and control over their warehouse operations.
“Linfox is a great example of how we’ve built long-term partnerships in Australia,” says Dan. “We’ve been working closely with them to help bring efficiency and transparency to their automated operations. The feedback has been very positive, particularly around usability and the power of the data that SynQ provides.”
This level of insight ranges from the operator screen in small warehouses to full-scale control rooms in major facilities. No matter the size, SynQ enables customers to see their entire operation live, at a glance.
While many companies are still exploring the possibilities of AI, Swisslog is already putting it into practice. Dan notes that SynQ is built to support machine learning tools and AI-enabled robotics, including Swisslog’s next-generation item picking systems.
By embedding AI tools into core warehouse software, Swisslog is helping customers unlock automation strategies that are not only scalable but also self-improving.
“We’re not just delivering automation hardware and software – we’re delivering intelligence,” Dan says.
Supporting long-term success
Beyond the initial deployment, Swisslog’s commitment to continuous improvement ensures SynQ remains future-ready. With long-term service and upgrade paths, the software is built to deliver lasting value across decades of use.
“We have machines running for over five years and still going strong, and they’ll be there for another 20 years if maintained well,” Dan says. “That speaks to the strength of our servicing model and the reliability of our entire automation ecosystem, including software.”
Swisslog’s support model includes ongoing upgrades and performance tuning, allowing customers to evolve their systems in step with market changes and internal growth strategies.
As eCommerce accelerates, order profiles become more unpredictable, and labour markets tighten, warehouses are being asked to do more with less. Software like SynQ is making that possible – not through brute force, but through intelligence.
With its integrated WMS, WCS, and MFS capabilities, real-time visualisation, and business intelligence tools, SynQ is more than a product; it’s a strategic platform for modern, data-driven warehousing.
“SynQ helps our customers work smarter, not harder,” Dan says. “And in today’s environment, that makes all the difference.”
