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Home Features

Jungheinrich launches new value brand ‘AntOn by Jungheinrich’ in Asia-Pacific

by Phillip Hazell
January 22, 2026
in Features, Materials handling
Reading Time: 3 mins read
A A
Jungheinrich, today, announced the Asia-Pacific launch of “AntOn by Jungheinrich”, a new value-focused material handling brand designed for businesses seeking reliable, straightforward, and cost-effective solutions for everyday operations.

Image: Jungheinrich

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Jungheinrich announced the Asia-Pacific launch of “AntOn by Jungheinrich”, a new value-focused material handling brand designed for businesses seeking reliable, straightforward, and cost-effective solutions for everyday operations.

AntOn by Jungheinrich delivers proven reliability, supported by German safety standards and testing expertise. Across the region, sustainability programmes and fleet modernisation initiatives are accelerating the shift toward electrified material handling equipment, reinforcing demand for lithiumion solutions that balance performance, efficiency, and total cost of ownership.

The initial AntOn portfolio includes CBH 2.0, CBM 2.5, 3.0 and 3.5 tonne electric forklifts, delivering strong load capacities of 2,000 kg, 2,500 kg, 3,000 kg and 3,500 kg, travel speeds up to 17 km/h, and advanced lithium-ion batteries for rapid charging and extended operation, long service life, and minimal maintenance for reliable, efficient material handling in APAC markets.

The compact PTL 1.5 pallet truck features a 1,500 kg load capacity, and an additional battery slot for continuous performance. The portfolio is set to expand towards a full product range in the future. The launch responds to strong growth in the Asia-Pacific’s material handling value segment, which is projected to expand at 8.1 per cent by 2030, driven by accelerating industrialisation, logistics expansion, and construction activity across India and Southeast Asia, alongside ongoing diversification of regional supply chains such as Australia.

While China remains a high-volume material handling market with steady growth of approximately 6 per cent CAGR, faster expansion is occurring across Australia, India and Southeast Asia, where manufacturing relocation, warehousing demand, and infrastructure investment are reshaping regional logistics requirements.

As part Strategy 2030+, Jungheinrich is targeting revenues of 10 billion euros and an EBIT ROS of 10 per cent on an organic basis by 2030, by building on its deep roots and great potential to transform into an even stronger global partner for its customers, delivering material handling solutions of exceptional value.

In Australia, growth in logistics, warehousing, and infrastructure is driving demand for cost-effective, reliable material handling equipment. Rising operating costs and ESG expectations are accelerating the shift from internal combustion forklifts to electric solutions, with lithium-ion technology increasingly adopted for its lower total cost of ownership, zero maintenance, fast charging, and reliable multi-shift performance.

“The AntOn by Jungheinrich brand is a new product line combining ease of use, reliability and costeffectiveness,” says Nadine Despineux, Member of the Board of Management, Sales at Jungheinrich. “We are specifically targeting companies that are looking for cost-effective and straightforward solutions for typical warehouse and transport requirements.”

Following a successful European debut with strong sales, AntOn by Jungheinrich is now available to customers in Asia-Pacific, supported through multi-channel sales, including e-commerce, direct sales, and selected partners and distributors.

“With more than 70 years of material handling expertise, Jungheinrich delivers end-to-end solutions supported by an established parts and service network across Asia-Pacific,” says Manojit Acharya, Vice President, Jungheinrich APAC.

“AntOn by Jungheinrich extends our offering to customers for whom reliability, simplicity, and value matter most, delivering cost-effective solutions that get the job done.” He added, “To extend this value beyond our current sales channels, we are inviting distributors to join the AntOn by Jungheinrich partner network, supported by strong regional parts availability, dedicated distributor management, and best-in-class partner relationship tools.”

This launch reinforces Jungheinrich’s commitment to making high-quality, reliable material handling solutions accessible to a broader range of businesses across Asia-Pacific, in line with the company’s Strategy 2030+ vision. For more information on the AntOn by Jungheinrich range, click here.

Explore electric counterbalanced forklifts for efficient material handling.
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