Adaptalift Group has launched an exciting new chapter with JCB in Australia, following a major dealer appointment and significant investment to support the brand’s growth.
At a signing ceremony held at Adaptalift Group Truganina based facility in Melbourne, JCB Deputy Chairman George Bamford confirmed Adaptalift Group as the company’s new dealer across Australia’s biggest cities — Melbourne, Sydney, Brisbane, Perth and Adelaide, as well as regional areas.
JCB is also pumping serious investment into service support and parts supply, including new warehouses and a new logistics partnership with DHL, aimed at keeping machines working and customers moving.
George Bamford said: “This is a big moment for JCB in Australia. We set out a clear plan at the end of last year — new headquarters, new dealers and better support. Today, we’re delivering on that. Adaptalift has the service focus, the reach and the people we need. Together, we’re building a stronger service-driven future for JCB customers right across Australia.”
JCB CEO Graeme Macdonald said: “Adaptalift’s service-driven culture aligns perfectly with JCB’s values. Our customers in Australia are going to see a step change in service and product support.
Adaptalift Group CEO Lindsay Whiffen said the deal was a major step forward for both companies – and for customers. He said: “JCB is a world‑class brand and we’re proud to represent it across key metro and regional markets. From day one, our focus is simple – selling a great product range, providing fast service and world-class parts availability and keeping machines working safely and reliably.”
JCB MD of Sales Tim Burnhope added: “With a new dealer in place, stronger logistics and major investment, JCB is making it clear it means business in Australia.”
