Global supply chain consultancy TMX Transform, today announced its role in supporting a new distribution centre in Midway, Georgia for Hasbro, a major games, IP and toy company.
The facility strengthens Hasbro’s logistics network, helping ensure products are delivered with the speed and reliability partners and consumers expect.
Hasbro engaged TMX to identify and implement a right-sized distribution centre solution with the goal of optimising storage utilisation and consolidating multiple business segments into a single facility.
Located in Liberty County, less than an hour from Savannah, the new 600,000-square-foot facility supports Hasbro’s omni-channel distribution capabilities and supply chain efficiency across North America.
“Opening our new Midway distribution centre marks an important step in strengthening our distribution network, improving operational efficiency, and better supporting retail partners and consumers across the country,” said Colin Regnier, SVP, Global Planning and Logistics. “We’re proud to partner with TMX Transform, whose expertise helped ensure the facility was ready for operations and supported a smooth transition with minimal disruption.”
TMX supported Hasbro’s transition from its previous Pooler, Ga., distribution facility to its new facility in Midway, Ga., including the selection of a new third-party logistics (3PL) operator. Working in partnership with real estate advisor Cresa, TMX led lease negotiations, resulting in tenant improvements of $2.8 million. Tenant improvements were completed in February 2026, enabling operations to launch in March, ahead of the official lease start.
“This project shows what’s possible when strategy, real estate, and operations are brought together under one program,” said Marcus Carmont, Chief Customer Officer at TMX Transform. “Working with Hasbro, we delivered a right-sized distribution centre that strengthens their U.S. network. It’s a great example of how the right partnership can turn complex supply chain change into a fast, successful outcome.”
The facility is expected to create between 60 and 70 jobs during standard operations, with seasonal employment reaching up to 125 during peak periods. Additionally, the centre is projected to generate approximately $8 million in annual productivity savings, which will be reinvested into Hasbro’s ongoing efficiency initiatives.
.png){kind=small}
