Industry reports state that more than 1.3 million households shopped online for the first time last year. By the end of 2020, new shoppers had become regular shoppers, and regular shoppers had ramped up the frequency of their purchases. So, what does this mean for the future of e-commerce? Read more
B2B Marketers should look to a Challenger mindset to support a winning marketing strategy
Not all databases are created equal in B2B marketing. Prime Creative Media offers this latest complimentary resource in our Engine Room series to support the efforts of marketers.
Many B2B companies are now considering how to invest their marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain climate.
Optimising value from B2B marketing budgets has never been more important. For marketing managers, this means ensuring that advertising leads to real sales opportunities.
We offer this complimentary guide to the partnership model, which gives advertisers maximum value and accelerates results.
From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions.
By David Dodd, National Key Accounts Manager.
Prime Creative Media offers this complimentary resource for B2B marketing professionals, an animation explaining the buyer journey and how to maximise your chance of sales success. Read more
Prime Creative Media continues its Engine Room series, offering complimentary resources to companies to help navigate the COVID-19 crisis.
John Murphy, CEO Prime Creative Media, offers this guide on the dangers of ‘going dark’ in times of crisis, and how to drive a strategy to maintain or even increase market share as the economy recovers.
Prime Creative Media offers this advice on how to use case studies in a B2B marketing strategy.
In the midst of the Coronavirus crisis, print and digital marketing has never been more important in driving sales. Prime Creative Media continues its Engine Room series, offering this advice on how to best use case studies in a B2B marketing campaign.
We outline the two key drivers marketers should focus on in aligning their digital strategy in the face of the Coronavirus crisis.
By Zelda Tupicoff, COO, Prime Creative Media