Amazon planning ‘thousands of new jobs’ in Australia move

Amazon has broken its silence over an impending move to Australian shores, which is expected to shake up competition among domestic retailers.

The e-commerce giant has confirmed it is searching for a “large distribution and fulfilment centre” in Australia with the introduction of services including Amazon MarketPlace, Amazon Prime Now, Amazon Pantry and Amazon Fresh on the cards.

“Amazon Web Services launched an Australian region in 2012, we launched a Kindle Store on in 2013, and we now have almost 1,000 employees in the country,” Amazon said.

A recently added banner of Amazon's domain.
A recently added banner of Amazon’s domain.

“The next step is to bring a retail offering to Australia, and we are making those plans now.

“We are excited to bring thousands of new jobs to Australia, millions of dollars in additional investment, and to empower small Australian businesses through Amazon Marketplace.”

According to a report in the AFR, more than 1,000 Australian companies already sell their wares on Marketplace, which “gives them access to customers in Australia and overseas.”

“We are optimistic that by focusing on the things we believe customers value most – low prices, vast selection, and fast delivery – over time we’ll earn the business of Australian customers,” Amazon’s statement added.

A former worker for Amazon previously confirmed that the company’s rumoured Australia ambitions were well founded, though this is the first time the e-commerce giant has acknowledged the plans.

Aussies give hope to bricks-and-mortar retailers

According to the KPMG 2017 Global Online Consumer Report, 44 per cent of Australian consumers made their last online purchase from the online store of a high street retailer, while only 35 per cent purchased from an online-only retailer, markedly below the global average of 50 per cent.
KPMG also found that consumers in Australia and New Zealand make a average of 16.1 online transaction per year, below Western Europe (18.4), North America (19), and Asia (22.1).
The Australian Financial Review reported that Trent Duvall, National Leader of Consumer Markets, KPMG noted that the statistics could provide some solace to bricks-and-mortar retailers fearing the rise of online shopping. “This shows there is an opportunity at the moment for bricks-and-mortar retailers to secure their positions, he said.
“It comes down to trust. These are brands that we have grown up with, that have our trust, and trust is very important in the online buying experience.”
The KPMG Report surveyed 18,430 people in 50 countries, including almost 1000 in Australia.

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